Licensed Standing
October 1, 2024
It has been just over two years since the historic announcement that safe, licensed standing in seated areas would be allowed in football ground’s subject to the all-seater policy. So, it’s an opportune time to reflect on where we’ve come from and how it’s going.
Licensed standing commenced in England and Wales in January 2022, with five early adopters – Cardiff City, Chelsea, Manchester United, Manchester City and Tottenham Hotspur. As of 16 September, there are 22 grounds that offer licensed standing, with Aston Villa, Nottingham Forest and Ipswich Town the latest to receive licences. This is equal to around a third of all grounds subject to the all-seater policy – with over 100,000 licensed standing seats.
Giles Smith, Chief Executive of the Sports Ground Safety Authority (SGSA), said: “The controlled return of safe, licenced standing at professional football grounds in the modern era has been an important and historic step forward. Since its introduction in July 2022, we have seen a steady increase in grounds offering licensed standing, based on the requirements of safety and giving fans a choice of being able to sit or to safely stand.”
To be eligible to offer licensed standing, clubs must aim to meet published guidance and supporting criteria, developed by the SGSA. This includes that safe standing installations – whether seats incorporating barriers or seats with independent barriers – must be on the basis of one standing space per seat, and clubs must demonstrate that the viewing enjoyment of others not within the standing area is not impeded.
Over the last couple of years, evidence has demonstrated a number of benefits from introducing licensed standing, including:
Improved fan safety
The key benefit is that the risk to fan safety through a progressive crowd collapse and subsequent injuries has been virtually eliminated, as the barriers limit forwards and backwards movement.
In addition, the risk of injury, and the danger posed to others from spectators standing on seats or on the backs of seats should they fall forwards or back, has reduced.
Enhanced fan experience
Critically, barriers help enhance spectators’ feelings of safety – particularly in having a barrier behind them and so being protected from people falling on them – which increases their enjoyment of the game.
They can also provide stability for spectators who may be unsteady on their feet whilst standing for long periods of time, and for people moving up and down aisles and gangways (which may also speed up egress).
There are also other secondary benefits, such as making it easier for spectators who arrive late to reach their seats in the middle of rows faster, as others are already standing and have a barrier to lean against when latecomers pass.
Reduced crowd management issues
There are additional safety management benefits, which have been found in grounds with safe standing infrastructure, including:
- egress is more uniform because the barriers limit spectators’ ability to climb over seats to exit the stand more quickly
- spectators are lined up more clearly, so obvious gaps and therefore any risk of overcrowding can be identified, particularly using CCTV
- barriers make it more difficult for spectators to move within areas, such as towards segregation lines or the rear of stands
- clearer aisles and gangways, as spectators are more aware of their space and use the bar to lean on
- a more positive relationship between stewards and spectators in those areas as stewards do not have to attempt to get standing spectators to sit down.
For more information on licensed standing, visit the SGSA website. SGSA is the government’s advisor on safety at sports grounds in the UK.
We would like to thank all of you who voted for the Supporters Trusts’ Young Player of the Year 2024/25. They say that football is a game of two halves, and it is, but it needs to be said that our whole season has almost been like a season of two different ones. It was really our home record, a succession of 10 back-to-back home wins that began just before Christmas that propelled the Bantams into the position we are in today. And the future of where we are next season is still to be determined at the last match of what feels like a very long exhilarating rollercoaster ride for the long suffering fans. This season there has been a real team effort on the pitch, a team that has grown in confidence over the course of the season. Congratulations goes to the gaffer, Graham Alexander who picked up the EFL Manager of League Two, while the skipper, Ritchie Smallwood was named in the EFL League Two Team of the Season at the recent EFL awards. And well done to Ritchie Smallwood who picked up the Player of the Year Award from the Club’s main sponsor, JCT600, and most the supporters travel clubs, and from the team itself. Young Player of the Year The winner of the Trust’s Young Player of the Year is of course, Bobby Pointon! He was voted as Trust members’ Young Player of the Year for the second time running! We would also like to give a special thanks to Tony Deacon, who gave Bobby the award. Once again, a big thank you to all of you for taking part. You know who you are and we very much appreciate your involvement in this event and making it a success.
The role of supporters in our game is growing ever larger, and it is important that as many fans as possible get involved in fan-related activity both at a local and a national level. From ticket pricing to VAR, governance to broadcasting and fixture scheduling, there are issues in our game that need supporter input. It’s vital. If you have a keen interest in these areas, this is the perfect event to attend. The Trust are affiliate members of the Football Supporters’ Association, and therefore we would like to extend our invite to their Annual General Meeting (AGM) in Manchester on Saturday June 14th. The FSA will be welcoming Martyn Henderson, the interim chief operating officer for the incoming independent football regulator (IREF), to discuss his work in building the organisation before the Football Governance Bill achieves royal assent later this year. The FSA will have representatives of PGMOL (Referee officials body) in attendance, as well as an opportunity to have a go at the VAR systems currently in place in the Premier League. As well as that, there will be workshops for members throughout the day on the following topics: Ticketing Supporter engagement Broadcasting/3pm blackout Fans for Diversity Women’s Voice in the Men’s Game Young supporters Governance and Finance in the Women’s game Football and the climate crisis The AGM will take place at Manchester Metropolitan University on Saturday 14 th June, starting at 10:00 am, finishing up at 5:00pm. You can register for the AGM here . More information can be found here .
It is rapidly coming to that time of year when we will all be coming together give our respects to those who tragically lost their lived in the Valley Parade fire, and this year will mark the 40 th anniversary. As such, as in any anniversary, the effort to mark the occasion will be much greater. Therefore, we would like to make that extra effort to encourage more volunteers. Last year up to 30 volunteers plus, including the help of you, our members, together with the efforts of the disabled supporters community, the collection raised £4,176.71 before the last match of the season against Newport County. It was almost double on what we raised the year before (£2,455.11) with just a handful of volunteers. This year, our last home match of the season, versus Fleetwood Town is on the 3 rd of May. At this point in time, the team is vying for an automatic spot, but there is a real possibility that automatic promotion will be determined by the end of the Fleetwood game so we are expecting a greater attendance, for this match. It is imperative therefore we will need a bigger visual presence, which will require more volunteers to help with the bucket collection before the match starts. If the game hasn’t been moved to an earlier K.O. we normally expect volunteers to arrive from 1pm outside the WD Gate entrance - the large gates opposite the club shop. Our names will be ticked off before we all receive buckets and then stand outside the various entrance points around the ground. We all need to meet back at that entrance around 2.45 to hand buckets in so you can all get back to your seats before Kick off. If you would like to be involved in the bucket collection please contact us at hello@bantamstrust.co.uk . If you don’t have a ticket for Fleetwood match you may get a free one if you are prepared to volunteer. We do need you to let us know in advance so that we can let the Club know.
In attendance from the Club were, Ryan Sparks (RS) – Club CEO and Brett Cullen (BC) Head of Marketing Representing the Trust was, Manny Dominguez (MD) – Chair Bantams Supporters Trust met with the Club on Monday 10 th March. This meeting discussed the season proposed ticket offer and matchday prices only. Rising Season Tickets and Matchday tickets The Club’s explanation was that they want to keep the football accessible and affordable to ordinary fans, but they need to ensure the viability of the business. They said that they had to raise the prices, because of rising costs of between £350,000 to £400,000 while working to protect the players’ budget. Examples of rising costs were given as; increases in utility prices, rates, policing, stewarding, the National Living Wage and National Insurance contributions from the employer. Examples of the offer for the Early Bird prices were shown: Adult £299 – A rise of £50 on last years’, and to the value of £13 per game and £24.92 per month on Direct Debit for 12months. Over 64’s and Under 24’s £263 – A rise of £44 on last years’, and to the value of £11.63 per game and £21.92 per month on Direct Debit for 12months. Prices are frozen for Youth and Juniors to encourage families. Match day tickets were are also intending to go up from £20 to £24 in advance and from £25 to £28 on the day. The Trust’s position We understand that money is tight amongst many of our supporters due to the continued cost of living crisis, and therefore it has always been our position that the Club should keep season ticket prices as low and affordable as possible. Freezing prices for all after an increase last year was our ideal scenario. The Club’s position The Club understood how hard it is for many people and they reiterated that being affordable for the supporters was always going to be part of Bradford City’s identity. They also showed a table of where we are in terms of offering the best value in both League Two and indeed League One. In those league tables, those at the top represented the clubs with the most expensive ticket prices, so it showed our Club as one of the lowest in both leagues, which show us as being amongst the most affordable. They said they were fighting a trend of rising costs of season tickets at other clubs. At the time of this discussion, not all Clubs had revealed their prices for next season. The Trust asked about perhaps re-introducing an updated, modern day version of the flexi-card. This will not be re-introduced, as the direct debit scheme in effect, replaces it. The Trust asked about an ‘Unwaged’ category price, but it was felt that the Community Foundation does a lot of work drawing in supporters from deprived areas with community tickets. The Trust commended the Club on introducing the £5 offer for the Colchester game they had recently, and suggested that they do more of them. At that point they were undecided about a future offer like that given the desire to protect the overall value of season tickets. It was asked about trends regarding age groups that bought season tickets for this current season, and they gave us a rough breakdown: Adults 24 – 64: 6,500 Seniors: 2,000 Young adults: 1,000 Youth: 1,600 Junior: 2,000 Consultation The Trust asked about a consultation period, and the Club’s response was that the intention was to put out publicity about the offer in April so it was suggested we could ask our members what they would be prepared to pay. More generally, from a Trust point of view, it was explained that consultation should really be at a formative stage, where a proposal or offer can be at a stage of intention by the proposer but there should be adequate time to digest, and respond – a consultation period, where a membership based organisation like ours, can gauge how their members feel about something and respond based on what that view is. The view of the Club is that they are always pressed by time constrains during the course of a football season and that they do the best that they can to engage with supporters groups. The Trust was grateful it was invited to discuss the season ticket offer. We always value and appreciate the Club’s time and effort to engage with us.
Accrington Stanley's food bank collection for Maundy Relief welcomed hundreds of donations before the lunchtime Kick Off last Saturday. The collection took place outside the ground, with both Accrington Stanley Bradford fans donating food items, while over £300 was also raised on the day. Supported by The Official Accrington Stanley Supporters Trust (OASST) the food bank collection has become an extremely popular initiative. Maundy Relief are well known in the Hyndburn community for being a frontline response team who immediately help anyone in need. Their services are open to all and include help with physical, mental and emotional health. Here is a link to Accrington Stanley’s Facebook post about it…
It is that time of year again, as Bantams Supporters’ Trust Members you have the opportunity to vote for the 2024-25 Bradford City Young Player of the Year. This season, especially in this year, has been probably the most exciting we have had in years. And we have seen City win 10 home games in a row, a Club record. We have also broke our biggest home attendance record in modern times with over 23,000 watching us beat Colchester Utd 4-1 on March 22nd. This season, from the first team we have 5 young players making an appearance as defender, midfielder and forwards. Tayo Adaramola , signed on loan in February from Premier League side from Crystal Palace and has made 8 appearances in a City shirt, and played a crucial part in the most recent 4-1 win over Colchester. The Dublin born defender has also played in 6 matches for the Republic of Ireland under 21’s. Brandon Khela signed on loan In January from Birmingham City until the end of the season. The promising 19 year-old from Coventry was the first South Asian player to sign for Birmingham City in 2022. He has made 9 appearances for City and got an assist against Colchester. Calum Kavanagh , signed for us on a two-and-a-half year deal from Middlesbrough on deadline day of the 2024 January window, and has made 30 appearances in a City shirt this season, scoring 5 goals (including the 3 rd goal against Colchester) and has assisted on a further 4. The Welsh born forward has had a number of appearances in a Republic of Ireland shirt. He is certainly firm fixture in the City squad. Bobby Pointon , He was voted your Young Player of the Year by a country mile last season. The super sub who is ‘one of our own’ has established himself in the starting line up much more this season He has made 42 appearances, scored 6 and has assisted on 6. He came on as substituted for the Colchester game Michael Melon , is on loan from Burnley from January this year until the end of the season. The 21 year-old Scottish youth international, born in England has had 9 appearances for City, and scored 2 goals with 1 assist. His last goal was the third one in our 3-1 win over Cheltenham. All five candidates eligible for the Bradford City Young Player of the Year 2024-25 have all made valuable contributions, but who has been your stand out performer? As with previous years this award includes current players under the age of 23 with at least 5 first team appearances in all competitions: Tayo Adaramola (Defender) Brandon Khela (Central Midfielder) Calum Kavanagh (Forward) Bobby Pointon (Forward) Michael Mellon (Forward) Voting starts today, Friday, March 28 th and end Friday 16th April. The Player Of The Year Dinner and results announcements will be on Wednesday, 30 th April 2025. To vote, simply email us your number 1 Young player at hello@bantamstrust.co.uk . You can also let us know via our Facebook Group and Likes page as well as our Twitter page.
We are writing to you to gauge your view about the cost of season tickets. The Club have released its’ ‘Early Bird’ Season ticket prices and have increased them for adults by £50 and for Over 64 year olds by £44, and by £100 after the earlybird discount ends. Under 24’s have also had an increase. We understand that money is tight amongst many of our supporters due to the continued cost of living crisis, and therefore it has always been our position that the club should keep season ticket prices as low and affordable as possible. Freezing prices for all after an increase last year was our ideal scenario. The team on the pitch has been doing extremely well with promotion a real possibility. In the scenario we do get promoted, it is likely we will see a greater demand for season tickets. We have been consulted on the offer, and when we have engaged with the Club on recent occasions, they have always cited rising costs they must contend with, such as increases in rates, utilities and the cost of implementing the minimum wage, and greater National Insurance contributions etc. – overall between £350,000 and £400,000. The increase may not be appreciated by everyone, but at least supporters can spread the cost over 12 months. It’s much easier than paying all at once. Based on the Clubs’ offer, how do you feel about the increase? Please complete the following short survey: https://www.surveymonkey.com/r/bcfc-season-tickets
There will be a Food Bank Collection at the Crown Ground on the 29 th March, ahead of our away 12.30 lunchtime fixture with Accrington Stanley from 11am in aid of Maundy Relief , a relief aid charity serving the needs of the local community in Accrington. The most sought after goods include UHT mil, coffee, biscuits, tinned meat/fish, soups, tinned beans and veg, pasta, rice and pasta sauces. They do also take cash financial donations. If you want to say hello and make a donation please head for the bottom of the Crown steps at the corner of the main stand and Clayton End.
It is coming round to that time of year when we will all be coming together give our respects to those who tragically lost their lived in the Valley Parade fire, 40 years ago now. This year, our last home match of the season, versus Fleetwood Town is on the 3 rd of May, and as always there will be a bucket collection on that last home fixture. The bucket collection is a way of allowing all supporters to help participate in raising vital funds for Bradford’s Plastic Surgery and Burns Research Unit (PSBRU). This collective practice helps adds to the impact of the remembrance as well as the one-minute silence we have just before Kick off. If you would like to be involved in the bucket collection please contact us at hello@bantamstrust.co.uk . Last year with earlier planning, up to 30 volunteers plus, including the help of you, our members, together with the efforts of the disabled supporters community, the collection raised £4,176.71 before the last match of the season against Newport County. It was almost double on what we raised the year before (£2,455.11) with just a handful of volunteers. Hopefully with the earlier notice, and the occasion being the 40 th anniversary, we can hopefully get a higher turn out of supporters that are willing to volunteer, which should transpire into raising more vital funds for something we all care deeply about. We’ll be putting out more reminders in the run up to this last match of the season with details of the time and where to meet to sign out the buckets from the Club for the collection.
You know, sometimes in life you must take a moment to pause and reflect when someone you consider to be a good friend passes away. I felt compelled to do just that recently when Richard Hainsworth (son of Margaret) contacted me via Messenger to let me know of the sad news that Margaret had died. If you are a devoted Bradford City fan like me, then I would simply ask that you take a couple of minutes to read this short, but heartfelt, tribute to Margaret and in doing so recognize the immense and invaluable contribution, Margaret made to saving our football club for future generations to come. The financial crisis facing Bradford City and the very real threat of liquidation in 2002 is well documented and it is at that time that the Bradford City Supporters’ Trust (BCST) was formed. Margaret was one of the founder members. I think this was the first time I met, Margaret as we both volunteered to help set up and become members of the Supporters’ Trust – something that neither of us really knew anything about. That said, we were both willing volunteers and our Trust was swiftly in the headlights. There was a real and distinct possibility that Bradford City FC could be one of the first football league clubs to go out of business. No sooner was the Supporters’ Trust established that the Trust Board members (all unpaid and volunteers) met with Kroll the administrators appointed by Bradford City FC. Kroll gave us a simple (!) task, raise £250,000 in six weeks or lose your football club. It was as stark as that. With the significant help of the Telegraph and Argus, the football club’s supporters, and the public of Bradford that amount was raised before the end of the six weeks and the rest as they say is history. It would be simple to consign all this to one paragraph in the club’s history but the efforts of a small group of people to arrange, lead and deliver on this fundraising effort was an incredible story and chapter in the history of our beloved Football Club. At the very heart of this was Margaret. Margaret was appointed our volunteer treasurer. At the height of the fund-raising activity, Margaret was literally counting and banking thousands of pounds from donations daily. We always joked about the reception Margaret received when she went to the bank in Cleckheaton. Margaret literally took a couple of hours a day of a cashier’s time over a five-week period to bank the cash and cheque donations - £250,000 was raised by the Trust and this was supported by the Telegraph and Argus. You can see the size of the banking task Margaret was faced with. When you talk about an unsung hero, someone who worked incredibly hard behind the scenes, was kind, humble and generous with their time, then Margaret was all these things and more. Margaret was an intelligent lady with a great business acumen. Margaret never wanted to occupy any of the roles that were public and media facing preferring others on the Board to take on these roles. I owe so much to Margaret during my time as vice-chair and then chair of BCST. Margaret was always there for all of us, with her wise words of counsel, her obvious intellect, her sense of humor which we all relied on but equally her unwavering support to ensure Bradford City was saved from liquidation and to remain at Valley Parade. We had some difficult decisions to make and actions to take in our fund-raising efforts, including presenting to Bradford Council, speaking with MPs, arranging gatherings in Centenary Square and at St George’s Hall but Margaret helped us make these decisions in everyone’s best interests. She was a tour de force and a great ally as well as having those wonderful qualities of being kind, caring and compassionate. After the club was saved Margaret and the rest of the Trust Board members grew apart but I was fortunate to remain in touch with a few of them on social media. It was fitting that Margaret’s work was referenced in a book written by David Markham and Lindsay Sutton. “The Trust’s hardcore of volunteers, fronted by chairman Mark Boocock and vice chairman Phillip Marshall, suddenly found themselves in charge of a major fundraising drive. Margaret Hainsworth, the Trust’s secretary, devoted herself to the cause, collecting and banking scores if not hundreds of cheques every day.” David Markham and Lindsay Sutton, The Bradford City Story: The Pain and the Glory I will miss Margaret – I’m still fortunate to be able to travel to many away games and I always post about them on Facebook. We all enjoy receiving a ‘Like’ on our Facebook postings and despite not been in contact for several years I always enjoyed a ‘Like’ from Margaret with the most recent having been the Birmingham City away game. I also enjoyed putting a ‘Like’ on Margaret’s postings. We always wished each other happy birthday and it is clear Margaret was a much-loved Mum and Grandma. It was fitting that I shared with her son that it would be wonderful if City could beat Cheltenham on 4 March very soon after her death as a tribute to her, and the team duly delivered with a resounding win. I went home with a big smile on my face – that one was for Margaret. So, please do raise a glass to Margaret when you have read this and just say a quick thank you to her - Margaret did more for Bradford City FC than many of you will ever know. Rest in Peace Margaret and I really do hope we get promotion for you this 2024/25 season. Phill Marshall
